Customer Spotlight: Compete Every Day
Sometimes the most simple and obvious concepts are the strongest. I don’t need to remind you what Apple’s slogan is or Nike’s, because they are so simple and impactful that they stick with you. I personally believe the best slogans or concepts are the ones that leave everyone saying “how did I not think of that first”. Compete Every Day is a clothing and lifestyle brand built around the simple idea that is laid out in their name. They produce athletic clothing and accessories, they run a charity called Compete for the Cause, and they provide motivation and energy through their social media presence and events.
From their Website: “Compete Every Day ® is the lifestyle brand committed to reminding you that your life is worth fighting for, and reigniting the competitive fire already within you necessary to achieve life’s victories.”
CED is also one of our largest, most active, and favorite customers at Trust. We have been printing for CED for over 3 years now, and we have had the pleasure of watching them grow at an incredible rate.
Compete Every Day is the product of Founder and Chief Encouragement Officer Jake Thompson. Jake is a graduate of TCU with a masters from the University of Dallas. He spent years in sports representation and as a marketing consultant before deciding to dedicate his full time to his passion: “reminding all that their life is worth competing for.” Jake is joined by Christine Reppa, the Chief Experience Creator. Christine is a former collegiate athlete and has her hands in CED marketing, community initiatives, and customer care. Shay Carden rounds out the team as Creative Competitor, working with CED’s online presence and design. CED also employs a large event staff who can be found all around the state of Texas at sporting and fitness events.
As a designer I might be a little biased, but I think Compete Every Day has found such great success by producing apparel with a strong message that is very well designed and that people actually want to wear. Set and Stone provides fantastically simple art, and we have worked with CED to print those designs in the most efficient and effective way possible.
Compete Every Day has certainly challenged us, and we are all better for it. As their demand has grown, we have had to grow our processes to follow. We have updated our database system to handle their massive hundred design orders. Most importantly, we have innovated and improved our printing to handle new athletic garments, new blends, and new inks. We hope that we have helped each other grow and we love that idea.
Check out Compete Every Day on their website, twitter, facebook, youtube, pinterest, and instagram.
